REFERENCES

THANKS TO THE REFERNCES

• Patel, H., Ukani, M., Kavathiya, M., & Kumar, Y. (2024). Comprehensive analysis of artificial intelligence in virtual reality and augmented reality. IEEE Xplore. https://doi.org/10.1109/UPCON59197.2023.10434866

• Forbes Business Council. (2023, January 31). What is the future of marketing in 2023? Forbes. https://www.forbes.com/councils/forbesbusinesscouncil/2023/01/31/what-is-the-future-of-marketing-in-2023/

• Google AI. (2023). How artificial intelligence is transforming advertising. Google. https://ai.google

• Baran, S. J. (2024). Introduction to mass communication: 2024 release. McGraw-Hill US Higher Ed ISE.

• Smith, T. (2024, December 11). Bankruptcy judge rejects the Onion’s bid for Infowars. NPR. https://www.npr.org/2024/12/10/nx-s1-5224170/infowars-alex-jones-the-onion-bankruptcy-judge

• Marketing AI Institute. (2023). Marketing AI podcast: Exploring the impact of AI on marketing. https://www.marketingaiinstitute.com/podcast

• YouTube. (2023). How AI, AR, and VR are changing marketing. https://www.youtube.com/watch?v=6Uprym0GNtc

• IKEA. (2023). IKEA Place App: AR in retail – Try before you buy. https://www.ikea.com/us/en/customer-service/mobile-apps/

• Tidio. (2023). How AI chatbots improve customer service in marketing. https://www.tidio.com/blog/ai-chatbots/

• Meta. (2023). VR and AR marketing strategies for businesses. Meta Business Insights. https://www.meta.com/business